Hi, Business2Blogger readers!
Let me introduce myself. My name’s Gigi Ross and I’m working with Holly, Jay and Shauna here at Business2Blogger to keep things rolling here on the B2B blog.
First, a little about me. I’m a “recovering” attorney and ex-high tech marketer. I live in Austin, Texas with my husband and 2 kids, age 7 and 5. My personal blog is called KludgyMom and I give my snappish take on motherhood, cooking and blogging. I ran a 6-week blog improvement series on my blog last fall called Back to School, Back to Blogging and I’ve always enjoyed talking about blogging and social media!
I have a lot of great ideas to make the B2B blog an awesome resource for all things online! You’ll be seeing more frequent posts from us starting this week.
Each Monday, I’ll be sharing a quick tip on blog improvement. On Wednesdays, I’ll focus on a specific blogging or social media topic in more depth. And on Fridays, I’ll gather up some of the week’s best articles and posts about blogging and social media that I’ve found in the previous week to share with you.
I hope that the information you get here is helpful and fun to read. Always feel free to provide feedback! I look forward to getting to know you in the coming weeks. So let’s get started with our first Quick Tip Monday.
Today I’d like to talk about your Twitter persona.
Whether you’re already active on Twitter, or you’re considering getting on Twitter, it behooves you to think carefully about your Twitter handle. Here are some tips that I’ve learned from the School of Twitter Hard Knocks.
1. Make it consistent with your blog brand. Make it easy for people to find you in EVERY social media outlet. Don’t make them connect the dots. If your blog is Save with Sally, your Facebook fan page is Frugal Savings, and your Twitter handle is SallyJackson, people may not realize it’s all the same brand.
2. Weigh the pros and cons of having 1 or 2 Twitter accounts. If you have a current Twitter account that is not consistent with your brand, consider whether you want to a) change your existing handle or b) set up a second account.
Twitter allows you to change an existing handle with no impact to your follower numbers (so long as the new handle is available). If you set up a second account, you would have to notify all of your followers somehow and pray they make the switch. This may be worthwhile if , for example, you need to keep your first handle for personal reasons.
3. Read the fine print. If you deactivate a Twitter handle for any reason, it is permanent. There is no undo button. And that handle, as far as I can tell, is put into the Twitter Handle Graveyard forever and is never made available for someone else to use. I learned this the hard way. Don’t make the same mistake I did!
4. Think about your Twitter profile pic. I suggest using your blog badge or button if you’re fairly new to Twitter. Again, it’ll help people “connect the dots” between your blog and your tweeting. If you’ve been on Twitter awhile, like I have, a nice shot of your lovely face can do wonders for making you seem like a “real” person to your followers.
I recently changed from my blog button to a profile picture, and people were delighted to “see my face” and connect it with my blog.
I guess that’s better than them running away screaming from their laptop!
Have you had any Twitter persona horror stories? Leave a comment here, or talk back to me right on Twitter. I’m at @akludgymom.