Today I’m going to show you a little trick with Feedburner. I assume (perhaps incorrectly) that most of you are using Feedburner for your RSS feed, and for managing email subscriptions to your blog. If not…this trick won’t work. But if you do, this may help your click and read rates on your blog posts.
(If you don’t have an email subscription on your blog, and you want a quick tip on how to do that – let me know and I’ll post that as a tip on a different day).
What I discovered, after subscribing to all of my own blog’s “stuff,” was that my emails containing my blog posts were going out to subscribers at 3 p.m. in the afternoon.
Is anyone reading blogs at 3 in the afternoon? I’m not! I’m usually shuttling kids back and forth from somewhere. Not a good time, at least not for my readership.
I learned, though, that it’s a setting within Feedburner that is easily changed – if you can find it. That’s what I’m showing you today.
1. Log into your Feedburner account. Click on the Publicize tab at the top.
2. Click on Email Subscriptions in the left sidebar.
3. Beneath Email Subscriptions, several options will appear. Click Delivery Options. You’ll see this screen.
Make sure your time zone is set correctly, and then select the time you want your feed emails delivered from the next drop-down menu. You’ll see that I have mine set to go out first thing in the a.m. CST right now.
4. Hit Save and your blog post emails will now go out at the new time!
What’s nice about this feature is that you can play with the times that the emails go out very easily and see what works best. You can watch your clicks and stats from the main Feedburner page and track whether you have improved conversion at certain times of the day. If you don’t, you can try another timeframe.
Have a terrific blogging week!