Do you have one? Have you even thought about it?
If not, now’s the time to start thinking about it. A business card can be one of a blogger’s best assets:
- It helps you spread the word about your blog locally. Unless you keep your blog anonymous, don’t rule out your local neighborhood, community and businesses as a way to gain visibility for your blog
- It is the way people (other bloggers and brands) can remember you at conferences and other events
- It conveys the impression that you are a professional blogger
If you don’t currently have a business card, here are some recommendations about how to approach getting yours done.
- Make the card consistent with your brand image. Incorporate your blog header or blog button onto your card.
- Decide what information to include. At a minimum, your card should include your name, your blog’s name, your email address, your blog URL and your Twitter handle. Great nice-to-haves include your Facebook fan page, Skype name, Linked In profile, and cell phone number.
- Avoid weird sized cards. Some people may disagree with me on this one, and they’ll argue that an unusually-sized card stands out. But at conferences in particular, many bloggers keep the business cards they get from others inside their conference lanyard. Those lanyards often don’t easily accommodate unusually-sized cards. So I prefer to receive the standard 2×3 size.
- Use high-res images. I know from personal experience that NOT using a high-res image can look REALLY bad on a business card.
- Seek help if you need it. While VistaPrint and UPrint have great tools to make your card yourself, don’t be afraid to ask your blog designer (if you have one) to do your card for you. They’ve already designed your header, most likely, and will be able to easily design a card in keeping with your blog image. Most of the time, it’s very affordable to have this done.
- Plan ahead. Make sure you allow for enough lead time to get cards designed, reviewed, printed and delivered. If you’re attending a conference, plan to have your cards ordered no later than 2 or 3 weeks before the event.
- Don’t ignore the back! The back of your business card can be a great place to put additional information about yourself, or consider offering up the back of your card as part of a sponsorship pitch to a brand!
So tell me…do you have a business card?