I started the ProBlogger 31 Days to Build a Better Blog today – it isn’t too late for you to join me…
and I am already stumped.
Wow.
That was quick.
The day one task is to come up with an elevator pitch for your blog.
Something quick and easy that will explain what you do in a few sentences. Out of that elevator pitch you can pull a tag line.
I write about my life. I don’t inform. I don’t give advice. I don’t usually review things. I don’t usually give stuff away. I just write and post pictures about what is happening around me.
The problem with an elevator pitch for me is that I need to come up with a reason to send people to my blog.
And I don’t think…
‘cuz you will like me?
…is very compelling.
So. I need to pull out the positive things about my blog that might actually entertain readers. And that is where I am stuck. I believe that people read my blog because it is entertaining.
It certainly isn’t for the cooking.
Or the advice.
And how do I pitch the fact that I am “selling” entertainment? When I am in the entertainment industry (not adult), there seems to be an overwhelming amount of competition and what would make someone choose reading my little blog over going to the movies, watching TV or reading Dooce?
And let’s just say that someone DOES forgo the movies, TV and Dooce to stop by my little blog…how do I SAY that they did without bragging?
I mean they didn’t go to the movies!
I mean they didn’t watch TV!
I mean they didn’t read Dooce!
Holy crap.
This would be much easier if I was selling Acme anvils. An anvil can be described and marketed in its own anvil niche.
I am closing up my blog and selling anvils.
Anvils are tangible.
Heavy.
Obviously marketed.
Yep. Anvils ‘R Me. Bet the Twitter name is even available.
Crap.
OK. Seriously, I need to think of something. Something that I can work with because I suspect that the next 30 days of activities might have something to do with building on this assignment.
I have been toying with the tagline of some form of “Holly’s life in technicolor” or “Motherhood now available in technicolor” because I think it captures a little bit of what I am all about on June Cleaver Nirvana.
I present my life in a brighter, sillier way than it is lived. Not sweating the small stuff has turned into mocking the small stuff on the internet for Holly’s entertainment.
I have found that it has changed the way I live my life for the better. No longer are little problems stumbling blocks for my day because I look at them through the perspective of how funny this annoyance could be portrayed.
Hopefully that can be a pick me up to others who may be dealing with life. Hopefully that is a little perspective inspiration?
It has helped me view my life as though there were a laugh track.
Wouldn’t that be super cool if there was an ACTUAL laugh track?
OK, so I am going with a working elevator pitch that goes something like this:
June Cleaver Nirvana is Holly’s life portrayed in technicolor. It is motherhood with an implied laugh track because life is just better that way.
I am posting this quickly because I won’t be able to just let it go.
Have you had trouble with this assignment?
What have you come up with for your blog?