A few weeks back, I read this excellent article on Entrepreneur.com about the 10 Laws of Social Media Marketing.
The article was written primarily for businesses and how they can be more successful by doing social media the right way, but it’s just as applicable for bloggers who run their sites as businesses and/or who hope to monetize their blogs.
We’ve talked together before about what makes a successful tweeter. Some of the topics covered there are covered in the Entrepreneur article, too.
There’s an overarching theme in all of this stuff.
What differentiates social media from so many other traditional methods of marketing is that it’s not a one-way street. As a blogger running a business, you can’t get away with locking yourself up in your home office and setting up automatic posts to your blog, Facebook and Twitter…then expect that people will be loyal fans.
Social media is not a solo performance where you are the star in the spotlight.
Social media is more like a tango.
It takes two – you, and your readership.
There is some pushing that goes on – you proactively driving how and where your content is read. You post to Twitter or Facebook, you find forums to participate in, you have subscription icons on your blog. All of that work is a push effort. But pushing and pushing and pushing, as anyone who’s hung up on a telemarketer knows, only goes so far.
There has to be a pull effort, too. Pulling is harder. It requires more finesse. It requires interaction, back-and-forth, dialogue and reciprocity. It’s what the author of article above is getting at when she talks about the laws of listening, acknowledgement and accessibility. As relationships are established with your readers in various social media outlets, you build trust, buzz and interest.
If you think about a relationship with your readers as a dance partnership, it makes sense why some bloggers are so successful. They give as much TO their readers as their readers give back in loyalty.
So the next time you are all ready to get up and do the blogger’s equivalent of Swan Lake, think about how you can turn that solo performance into a tango.
What do you think? Can a blogger be successful without following the laws of social media that require listening, accessibility and acknowledgement?



