The Social Media Tango

MP900423707 300x219 The Social Media Tango

A few weeks back, I read this excellent article on Entrepreneur.com about the 10 Laws of Social Media Marketing.

The article was written primarily for businesses and how they can be more successful by doing social media the right way, but it’s just as applicable for bloggers who run their sites as businesses and/or who hope to monetize their blogs.

We’ve talked together before about what makes a successful tweeter.  Some of the topics covered there are covered in the Entrepreneur article, too.

There’s an overarching theme in all of this stuff.

What differentiates social media from so many other traditional methods of marketing is that it’s not a one-way street. As a blogger running a business, you can’t get away with locking yourself up in your home office and setting up automatic posts to your blog, Facebook and Twitter…then expect that people will be loyal fans.

Social media is not a solo performance where you are the star in the spotlight.

Social media is more like a tango.

It takes two – you, and your readership.

There is some pushing that goes on – you proactively driving how and where your content is read. You post to Twitter or Facebook, you find forums to participate in, you have subscription icons on your blog. All of that work is a push effort. But pushing and pushing and pushing, as anyone who’s hung up on a telemarketer knows, only goes so far.

There has to be a pull effort, too. Pulling is harder. It requires more finesse. It requires interaction, back-and-forth, dialogue and reciprocity. It’s what the author of article above is getting at when she talks about the laws of listening, acknowledgement and accessibility. As relationships are established with your readers in various social media outlets, you build trust, buzz and interest.

If you think about a relationship with your readers as a dance partnership, it makes sense why some bloggers are so successful. They give as much TO their readers as their readers give back in loyalty.

So the next time you are all ready to get up and do the blogger’s equivalent of Swan Lake, think about how you can turn that solo performance into a tango.

What do you think? Can a blogger be successful without following the laws of social media that require listening, accessibility and acknowledgement?

You Never Know Who’s Reading

dreamstimefree 15508511 You Never Know Whos ReadingToday I thought I’d talk about something that happened in bloggyland about two weeks ago that you may or may not have read about.

A blogger named Cecily Kellogg of Uppercase Woman wrote some posts and made some statements in social media about some problems she was having with her daughter’s preschool and preschool director.  For a summary of the play-by-play, read this article at ShePosts.

Upon learning of the vents Kellogg had made about the situation (not naming the preschool or the director by name), the preschool advised Kellogg that her daughter was no longer welcome at the school.

There is a ton of controversy about whether Kellogg was right or wrong in airing her beef with the preschool in so public a way. But that’s not what I want to talk about – you can read the comments on the ShePosts article, or go to Cecily’s blog, and read ALL of the facts and decide for yourself where you stand.

I want to talk about how this should be a cautionary tale to all bloggers.

You never know who is reading.

I don’t care whether your blog just kicked off a week ago, or whether you’ve been blogging for three years. You just never know.

I blog a lot about things very similar to what Cecily blogged about. I may complain about a school policy. I may vent my concerns over how I feel our neighborhood is a “keeping up with the Joneses” kind of place. I may talk about how I don’t understand why some kids are the popular kids.

I’m always caught off guard when, upon arriving at my kids’ elementary school for a volunteer event, a parent I know only by face will walk up and say, “Oh, I LOVED your blog post the other day, it was hilarious.”

A pit falls deep into my stomach as I frantically try to recall what post the person might be talking about and whether I was snarky about some general neighborhood topic: did I say something offensive or did I invade someone’s privacy? Because that is never my intent.

I never name anyone by name. I try to speak as generally as possible. But I speak. And, as Cecily discovered, there can be painful and unintended consequences sometimes.

At Bloggy Boot Camp in Austin last October, one of the speakers, Kerri of Damn You, Little Rock, spoke about writing. And one of the things she said has stuck with me since that day, and I think about it every time I write a post.

She said that you have to speak YOUR truth. Not your husband’s, not your kid’s, not your neighbor or BFF’s truth. Your truth. But that sometimes, your truth inevitably scoops up some part of someone else’s life, and you have to be delicate and try to not infringe on that.

Kerri’s message, and Cecily’s story, have made me think much more carefully about what I say and how I say it. It doesn’t mean I will STOP saying anything, but I pause. I choose words. I make sure I am writing from my perspective, and mine only, as best I possibly can. I speak my truth, and hope for the best.

What do you think…should we be cognizant and careful because our words have consequences, especially for our families? Or should the blogosphere be a place where we can vent freely and be a pure form of self-expression?

B2B Case Study – Promote Your Book.

Book Campaigns have proven to be the most popular of all the Business2Blogger Campaign types, and it just makes sense. Bloggers are writers, and mostly voracious readers. They are constantly looking for blog content, and if they can score a free book and suddenly have something to write about, that is one happy Blogger. But let’s look at why the author is ecstatic too…

Who can benefit?

Authors big and small, with global distribution or locally self-published. Publishers. Publicists. PR reps. You.

What do I gain?

  • expanded readership
  • very inexpensive exposure
  • targeted promotion to appropriate consumers/readers
  • blogger influence – the kind book buyers respond to
  • permanent book reviews, helps search engine optimization
  • incoming links, helps search engine optimization
  • more Amazon reviews
  • increased Facebook/Twitter following
  • potential buyer list development
  • SALES!

What do I do?

  1. Run a Campaign on B2B. Business2Blogger gives you the ability to run a basic Free Campaign to find bloggers who are interested in reading and reviewing your work, or for a small fee you can run a Paid Campaign and target either higher traffic blogs, or a specific blog genre.
  2. Decide how to compensate your Bloggers. This step’s pretty easy. Send them a free book to read and review. B2B’s only requirement for running Campaigns is that you must offer each Blogger either cash payment or something valued at $15 or more. If your book’s retail value is less than $15, consider offering something else as well, and consider donating a blog giveaway…we’ll get more into giveaways in a minute…

Read More…

Dallas Social Media Optimization