Book Campaigns have proven to be the most popular of all the Business2Blogger Campaign types, and it just makes sense. Bloggers are writers, and mostly voracious readers. They are constantly looking for blog content, and if they can score a free book and suddenly have something to write about, that is one happy Blogger. But let’s look at why the author is ecstatic too…
Who can benefit?
Authors big and small, with global distribution or locally self-published. Publishers. Publicists. PR reps. You.
What do I gain?
- expanded readership
- very inexpensive exposure
- targeted promotion to appropriate consumers/readers
- blogger influence – the kind book buyers respond to
- permanent book reviews, helps search engine optimization
- incoming links, helps search engine optimization
- more Amazon reviews
- increased Facebook/Twitter following
- potential buyer list development
- SALES!
What do I do?
- Run a Campaign on B2B. Business2Blogger gives you the ability to run a basic Free Campaign to find bloggers who are interested in reading and reviewing your work, or for a small fee you can run a Paid Campaign and target either higher traffic blogs, or a specific blog genre.
- Decide how to compensate your Bloggers. This step’s pretty easy. Send them a free book to read and review. B2B’s only requirement for running Campaigns is that you must offer each Blogger either cash payment or something valued at $15 or more. If your book’s retail value is less than $15, consider offering something else as well, and consider donating a blog giveaway…we’ll get more into giveaways in a minute…