Once you have your RSS Newsletter setup using your chosen provider, it’s time to start promoting it. Instead of just putting a subscribe box in your sidebar, you have the ability to market it in a variety of places on your blog and in social media. So, today let’s take a look at promoting RSS newsletters to help you grow your email list and in turn, increase your blogging income.
Promoting RSS Newsletters
When using an email provider such as MailChimp, your RSS newsletter gets its own URL. For my newsletter it looks like this: http://eepurl.com/D9mvH
When that link is clicked, it takes the person to the sign up form for my RSS newsletter. From there they follow the steps to sign up, confirm the subscription and then they are taken back to my site to get a free printable and to continue on as they please at my site.
Pretty easy, right?
Okay. So, let’s talk about where to promote your RSS newsletters.
While I was at BlogHer13, I went to a session called Grow Your Email List, Build Relationships and Monetize Your Blog by Laura Fuentes. Kind of a long title for a session but it was super helpful.
In this session, Laura showed her email list growth over the course of her blog as well as where she promotes her RSS newsletter.
First, she includes a link for subscribing at the top of her posts. You can see this is slide 10 of the presentation if you’d like to check it out. I also have a link for subscribing to my newsletter at the top of my posts except I use the plugin WP Greet Box for mine. The message is supposed to look different based on the referring site and it looks like this at the beginning of each post:
The next place I include a subscribe link is at the bottom of my posts. I don’t remember Laura mentioning this in her presentation but I think it’s a good place to promote your RSS Newsletter. If the person has made it to the end of the post and they liked what they read, I want them to be able to subscribe right there without having to scroll back up. You could use a hook to add it to the end of every post or you could manually add the message after you write the post. It’s up to you on what you want to do. Here’s an example of what mine look like at the bottom of my posts:
And finally, I also promote my newsletter at the top of the sidebar. All of your follow/subscribe/connect buttons should be above the fold on your site so that people can easily connect with you. Naturally, this includes a subscribe box for your RSS Newsletter. In slide 11 of Laura’s presentation you can see how she promotes her newsletter in the sidebar. Mine is pretty basic right now but as my list numbers continue to increase, I’ll eventually change it to be more like Laura’s.
Another great example of promoting an RSS Newsletter in the sidebar is on Holly’s site Kids Activities Blog. It’s fun, colorful and hard to miss.
Moving on from promoting on your blog, the newsletter can also be promoted on your social networks. I have a tab on my Facebook page for signing up for the newsletter. I could also share the subscribe link on Google Plus, Twitter and other social networks to encourage people to signup.
These are just a few ideas for promoting RSS newletters. There are a lot of other options that can be done although I’d like to remind you not to overdo it with the promoting. You don’t want to annoy your readers – maybe skip the pop up boxes.
What is the best place you have found for promoting your RSS newsletter?