Looking at FB Insights

We have been taking a look at Facebook over the last few weeks, so I thought it would be fun to look at the analytics.

taking a closer look at facebook - business 2 blogger

I adore analytics.

And FB has some good stuff.

All the good stuff is in the “insights” just above your cover photo.  The first page is a summary of all the other pages which is fun to look at the graphs, but I usually start with the POSTS tab.

We are going to take a look at my FB page for Kids Activities Blog. <—what a good time to LIKE it!

POSTS INSIGHTS

fb insights posts

The orange bar is the best.  You want a wide orange bar!

Look through that 5th column and find the widest orange bars.  Those are showing which posts were shown to the most people.

Once you pick a winner, then check out the next column to see WHY.

As you can see above, the last post on that list is a PAPER PLATE CRAFTS picture with link to a post.  FB showed it to 75K people because it had 6.1K post clicks and 2K likes, comments and shares.

When people interact with FB on YOUR post, FB rewards you with more people.

Let’s click on the post text {in the second column} to bring up even more information about WHY people adored this post:

post details fb - business 2 blogger

 

What is cool is that you can see the whole post and then the actions.  So, this post was a photo with a title line, a URL line and then some chatty stuff.*

*You really want chatty stuff at the bottom of your posts, you WANT a “read more” necessity because when people click on the “read more” it IS an action.

Now you can see how people interacted with the post:

  • 758 likes
  • 27 comments
  • 800 shares

And then THOSE generated:

  • 373 likes
  • 52 comments
  • 11 shares

How did this happen?  Because of 6115 post clicks!

  • 4953 photo views
  • 459 link clicks —-> TRAFFIC TO MY BLOG
  • 703 other clicks

So, I would look at the time of day that I posted this.  It was 6:57 pm.  I make a mental note that people really seem to like paper plates around 6:57 pm.

I also try to remember when posts reach certain milestones – for instance, this was nearly 24 hours ago, but in my experience, this post will generate another 10-20% interaction over the next 24 hours…and then it will die.

So, what did I do with this knowledge?

I searched my archives and posted another roundup on…

Paper Plate Crafts.

I am super original.  And if you are in need of paper plate crafts, then I am definitely YOUR girl.

So, as you can see in the first screenshot above, I posted that at 1:54 the next day and already have 27K interaction.

I am not surprised, I KNOW that people like paper plate crafts!

Both of these posts were on a weekend.  I might try posting them in a different way on a weekday down the road…usually several weeks later.

Paper Plate Dreams

Why is it so important for me to keep the momentum on paper plates?

Great question!  It is because THAT is what my page is all about.  The fact that MY Facebook fans LIKE, COMMENT & SHARE paper plate crafts means that I have attracted EXACTLY the right people to my page.

It also gives me the idea that maybe tomorrow I might push some toilet paper roll crafts!

I know you think I am kidding, but watch my page.

And that is what this is all about.  Creating a page that YOU would be a fan of and then sharing things that you love which sends traffic to your site and let’s your FB page grow.

Here is where I talk about this and then cover the LIKES tab inside page insights:

http://www.youtube.com/watch?v=esXYcHcCkDA&feature=share&list=UUVEqRdzI22BuX6zdUiNP1-w

Please leave any questions you have below!

Comments

  1. Holly,

    How do you end up not becoming one dimensional? You can’t post about paper plates forever.

    I find this an issue with #10 best read posts. How many times can you talk about that single topic?

  2. Holly,

    I am working on your FB growth plan. And I am struggling in one area.. finding the “content” posts that my fans will engage with.

    They are simply not really looking at, commenting on, liking, sharing anything content related (either from my site or other bloggers sites).

    The only thing they really engage on are funny photos and questions.

    While I love the engagement. It is frustrating that I can’t seem to really connect with them.

    I also have noticed that many “growing” pages are ones that get a lot of shares. Any tips on finding more viral (sharable) content?

  3. Holly, I have really enjoyed this Facebook series! It’s refreshing to see that Facebook can work in our favor!

    I’m currently on my two week hiatus from checking my insights, and have started to enjoy posting to my page again! I’m trying to change my mindset and make Facebook more of a game. (I love puzzles!)

    Thank you so much for sharing your knowledge!

  4. Holly, I am back and unbelievably frustrated.

    I have no idea how to make a page I like and am proud of when I can get no interaction or reach on ANYTHING other than funny photos and questions.

    I am so willing to change the way I post and try new things.. but this is torture!

    • Jenetta,

      My advice would be to think of it for a few weeks like your Pinterest page. Everything that you come across and think “that is cool”, post it to your FB page. I worry that we have become afraid of our fans! We are walking on eggshells around them afraid to post anything at all. STOP it! They are FANS, not judges. Over time, some may leave…good! Over time, others will join…doubly good!

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