I’m talking Crowdtap today.
How many of you are members of Crowdtap?
For those of you who don’t know about Crowdtap, it’s a fairly new media platform that is supposed to connect consumers with brands. Crowdtap asks you questions about products, trends, shopping habits, and more – presumably to help brands be better educated about what consumers really want.
As you answer these questions and participate in group discussions on Crowdtap, you earn points. In some instances, you earn cash, too. The more points you have, the higher “level” you attain within Crowdtap, which is supposed to qualify you for even more exciting opportunities.
Crowdtap’s marketing material says that you’ll be eligible to host house parties, sample new products, brainstorm with brands and more. A very cool concept on paper – it takes follow-me-home studies and focus groups to a whole new level.
I’ve been a member of Crowdtap for a few months now. I’ve answered more one-question polls than I can count. I’ve participated in group discussions. I’ve done a lot (274 things to be exact).
I’ve achieved Level 4 Bronze status, and I’m supposed to receive those house party and sample opportunities. I’m also supposed to get “priority notification” of new opportunities when they are available.
But so far, all I’ve got to show for my effort is 8955 points, $7.90 and not much more. The top member of Crowdtap, a guy with username Matt M., has 85,000 points and has earned about $65.
It gets me wondering about Crowdtap’s model. Somehow, I can’t think that Matt M. is getting jetted off to red carpet premieres in Monaco and being treated to free iPhones. Is he in strategic planning meetings with Disney? Focus groups with Procter and Gamble? Sponsorships from Ford Motors?
I just don’t think so.
There are so many things clamoring for our attention as bloggers each day – writing, commenting, reading blogs, promoting our work, finding new opportunities – that we have to be mindful of our time and put it to its wisest use.
At this point, I’m not sure Crowdtap is the best use of my time. I had hoped that I’d be making some contacts with great brands, or at least gotten a product or two to sample by now, but it feels like I’m giving a lot and not getting a whole lot back.
In fact, it sort of feels like I’ve given a ton of input to numerous brands for free (okay, almost free. There’s that $7.90 in my account). Has Crowdtap figured out that marketing research can be had much more cheaply than brands ever thought possible?
So I want to hear from you about Crowdtap. Do you use it? Are you happy with what you’re getting out of it so far, or do you think it’s a time suck?