Welcome to the Mom Blog Money Blog Series! For 30 days we are following the Mom Blog Money Blog Workshop (affiliate link) sharing some tips so that we can work through the steps and grow together. Grab your coffee, have a seat, and join us.
In Day 5 we talked about making your blog design beautiful. Today we are discussing creating static pages that work for your blog.
You can do this in several steps.
First, Establish Your End Game:
Static pages, like your “About Me” page, help you define yourself for your audience and give your blog (and YOU) a purpose.
Once you determine what your purpose is (and thereby what your blog’s purpose is) you can decide how to execute things going forward on your blogs static pages so that they are always working to help you accomplish your goals.
This can also be referred to as Establishing Your End Game. To do this, think “If I could do anything in the world, what would it be?”
Think hard about the answer to that question. Once you find the answer, write down all the steps it will take you to accomplish your goals with your blog…and then set out to complete them one at a time.
Next, Showcase Yourself:
If you do amazing scrapbook layouts of your family, your blog should show them off with big, beautiful photographs. If you’ve run in races for charity all year, have a list of links to the races you’ve participated in along with photos of you running. Love to do knitting tutorials? Have videos of them on your blog so your readers can see just how awesome at knitting you really are!
Make sure you have an “About Me” page that is easy to navigate and covers all the reasons why you and Your End Game are awesomesauce.
Check out these tips on how to have a great About Me page.
Think about what your blog says right now about what your personal brand is and what you have to offer to a customer/client.
Finally, Showcase Your Blog:
For pages that protect you legally, like your FTC Disclosure and Giveaway Rules etc., make sure that they are easy to find and understand.
Who you are as a blogger should show through even on pages like your FTC Disclosure, PR Welcome Page, and Media Kit. To keep your main navigation bar uncluttered, create a second nav bar just for these categories and any other pages that will focus on you building relationships with brands.
If things on your blog are hard to locate, difficult to read, or disorganized you may be selling yourself short.
Check out this post on how to make your blog easy for readers.
Are you presenting your best self with your static pages? If not, it may be time to refine your goals as a blogger and adjust these pages accordingly.
These pages should reflect your personal brand and let readers know what you have to offer. They are one way of “selling yourself” to potential clients/customers/subscribers who are interested in you and what you and your blog can do for them.
So it’s time to ask yourself…what are my goals and what can my blog do for others? The answers may surprise you.
Don’t miss Day 7 which focuses on creating a posting schedule.
I love the example pages that Laurie shared in the workshop for about pages and pr/advertising pages. After reviewing those I made huge changes to mine which made them look so much for professional and their view time has increased!
That’s great, Crystal! I’ve been reworking some of my pages too. Time consuming but definitely worth it.
I second that- very time consuming.