While attending BlogHer13 I made my way into a few sessions. The first of which covered quantifying your ROI to customers by Julie Yamamoto from CMD Agency. Julie talked about many different things in her session that covered everything from metrics that matter to tools to use for finding the numbers you need. Today, I’m going to go over one tool she mentioned… TweetReach and how you can use it to report your Twitter reach.
As the name suggests, TweetReach is designed to measure your efforts on Twitter. It can provide reach for tweets by searching hashtags, URLs, phrases and Twitter names. Here’s more information on what you can search for in a TweetReach report. The basic version of TweetReach is available for free or there is a TweetReach Pro option available if you need more. As a blogger, I only use the free version but you can decide what plan is best for you based on your own needs.
How to use TweetReach
When you first go to TweetReach.com, the home page has a search box. There you will enter whatever it is you want to search for. In this example, I used my Twitter name.
After pressing the search button I’m instructed to sign into Twitter.
After signing in, TweetReach will perform a search that will take a few seconds up to a few minutes. Then the results will be displayed is a nice report. Let’s start at the beginning of the report that was created based on my Twitter name on 8/8/13:
Estimated reach is the estimated overall reach of tweets in the report.
Exposure is the number of overall impressions generated by tweets in the report.
Activity gives details about the tweets in the report. As you can see it only goes back six days for tweets with my Twitter name.
Most retweeted tweets shows you the three tweets that were most retweeted with both styles of retweets (automatic and manual).
Contributors is a list of those who sent tweets that included the word, hashtag, etc that you were searching for. They are listed based on highest impressions.
Tweets timeline gives a full list of the tweets that were used in the report. (The list for my tweets timeline was much longer but I cut it off when doing the screenshot for this post.)
Why use TweetReach?
If you are going to be working with brands, you want to have a way to show them that your efforts are worth what you charge. TweetReach is a great way to do this for the tweets you send.
After promoting a sponsored post or product review on Twitter, you can run a report on TweetReach to get information on your reach and then report those numbers back to the brand. You can also include some of these numbers in your media kit before sending to companies.
Also, brands might be running these reports on their own so it’s a good idea that you know what numbers they might be looking at.
Have you used TweetReach? What did you think?