Do You REALLY Have to be EVERYWHERE?

There are only 24 hours in a day.

I promise you there is nothing I can do to change that.

Which social network do I need - Business 2 Blogger

A good chunk of that time is offline time leaving just a handful of hours to get everything done that needs to be done online.  So, I thought it would be fun to take a question today that asks about priorities:

I am new to blogging and I know that it is important to interact with social media – but there are SO many options out there and they could suck all of my time.  Where would be the best place to use my time to start out?   -Jenn, Princess Pinky Girl

 

It is a great question.  One I think any seasoned blogger has struggled with to the point of utter frustration.

I think we need to step back and take inventory of our blog and then make a plan of action being aware that it is nearly impossible to be everywhere at once.

Where is My Current Success?

Where is the majority of your blog traffic coming from now?  Is it FB?  Is it Google search (related to G+)?  Is it Pinterest?

How you answer that question becomes your first priority.

If the majority of your traffic comes from Pinterest {which I am highly suspicious might be true in Jenn’s case since she has 3.7 million followers —> Jenn on Pinterest}.  So if you only have 30 minutes to spare on any given day, it will be devoted to the place where you are already  seeing success.

OK, so y’all probably already figured that out…what next?

What Pairs with My Current Success that Excites Me?

There are certain social networks that just seem to work well together and when you are active on both, it doesn’t seem like double duty, but an expansion of sharing.

FB and Instagram.

Pinterest and G+.

Twitter and Instagram.

Tumblr and G+ and Instagram.

Actually, pairing almost any two social networks with a plan in mind can help you not feel like a manual RSS feed automatically posting the same content at multiple locations.

Use the best of what you find on your primary social network to highlight on your secondary one.

For instance, I use my Pinterest boards as a testing zone for my G+ page.  If a pin goes crazy over at Pinterest, then I post it to my G+ page as #pinoftheday.  The better content you post anywhere, the more quality followers you will attract.

If I take a super cute photo on Instagram, I will share it to FB or G+ based on the subject-matter.  If it is something fun that falls under the #parenting hashtag, it goes on G+.  If it is a glimpse of a craft we are working on, it goes to FB.

Dip Your Toes in a Third

So, you have a primary social network {the place where you are succeeding}, a secondary one {the place you can most easily grow} and now I want you to choose a strategic third one.

This one you may not be thrilled about right now, but see the value in being there.

If you are working on SEO, this might be G+.  If you have a blog where the readers are all on FB, then that might be the choice.  If you aren’t on Instagram yet, this might be the time.

Look around at blogs in your niche – see where those bloggers are having success and choose the third space in a thoughtful manner.

Time Management for Your Trio

You are now going to continue to spend the majority of your time on your primary social network.  You will consciously post daily to your secondary one with a intent to grow and check in on your third watching for easy ways to interact.

If there are ways to automate some of your actions that won’t take away from the personal nature of YOUR voice, then set it up.  Steer clear of automation that removes your personality in EACH AND EVERY POST.

What Next?

Watch your blog stats, you may find your priorities shifting as one social network naturally interacts with you and rewards you with traffic and followers.

Warning:  If your goal is to grow your blog and blog traffic, then be wary of the social network that sends you a lot of followers but not very many click-throughs!

Keep your blogging goals in mind.

Can You Be Everywhere?

Nope.

When you are working on one thing, others will take a backseat.  It is as simple as that.

While growing my FB page, my Pinterest stream suffered.

While growing my G+ page, everything else suffered!

There are seasons to everything.  Accept that.  Ride the rollercoaster and enjoy it vs. trying to steer it to another track.

I had to choose.  While my Kids Activities Blog social media channels grew, I have woefully neglected the ones here at Business 2 Blogger.

I know that.

But I had to choose because there are really only 24 hours in a day.

Comments

  1. Thank you for the informative article. I didn’t know to use them in conjunction i.e. pinterest and google+ will have to try this idea. I do notice when not working in one area it suffers.

  2. Thank you for this post. It seems most of my time is sucked up by FB as that is where most of my traffic comes from, however although I am using Google+, I still have not learned quite how to use it to benefit my blog. I know a lot of people say most of their traffic comes from Pinterest.

    Right now FB is where I am concentrating with Pinterest being 2nd and Google+ being third.

  3. Great post. It is so easy to get overwhelmed with all the social media options and feeling like you have to be everywhere all the time. Great advice to figure out where most of your traffic is coming from. I’ve learned that it’s much better to focus of one or two than to try and speed yourself too thin.

  4. Thanks so much for the very thorough answer to my question – this was super helpful!!!

  5. nice post

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