Some Thoughts on Pinterest

As I have mentioned, I write a blog in the kids activities space which means a ton of my readers are on Pinterest {or found me through Pinterest}.

go to bed after one more pin

Pinterest was a social network that I came kicking and screaming to a little late in the game because I was finding a good portion of my website traffic was Pinterest-based.  I joined soon after you didn’t need an invite.

Yep, I joined with the masses.

I am not fond of being part of the masses because it ups the level of difficulty for getting noticed, but at that point in my blogging life taking on yet another social network seemed like a daunting task.

Over the last two years, I have slowly, yet steadily increased my following and find Pinterest holds a place in my top 3 referral sources every single month.

You can follow me on Pinterest here.

So, how does a blogger who was a bit late to the party and never featured on a must-follow list stand out?  Here are a few things I have learned over the last few years that I hope you find helpful.

If you could leave your Pinterest tips in the comments, I would adore to know how you are doing it.

Tips for Pinterest

  1. Pin Daily – I know this is obvious, but I often skip a day or two out of necessity and I always regret it.  I ONLY get followers when I pin.  So every day I skip is a day I am just leaving followers on the table.  Since my website published twice a day I am also giving up some valuable and early promotion space when I don’t pin things immediately.
  2. Pin to Multiple Boards – NOT ALL AT ONCE.  Please not all at once.  If you pin to multiple boards all at once, I will hunt you down!  Pin the same post to all your boards that are applicable, but over time.  I like to leave at least a day in between pinning or re-pinning a post so that there is a lot of content between those pins and I don’t spam my followers with the same pin without variety.  But many of my boards fit a lot of my content.  By systematically making sure that things are pinned where they fit, I can make sure I am doing everything in my power to get the word out about that AMAZING post :).
  3. Pin Generously – Pinterest is where you can be completely generous with your influence.  Grab the best posts from all your fellow bloggers and pin the heck out of them.  If it is amazing, you want to pin it!  It will attract new followers for you and help them out as well.
  4. Pin Often – There is some controversy out there right now about how many pins is acceptable.  Rumor has it that Pinterest has suggested no more than 30 per day, but I know power pinners who are doing 3x that amount without any issues with Pinterest {and no one can really cite where that 30 per day came from}.  I shoot for at least 30 – with 2/3rds of that being other people’s content.
  5. Pin Beautiful – It HAS to be pretty.  The only substitute for pretty is GENIUS.  So, if it isn’t pretty or GENIUS, then don’t pin it.
  6. Delete Pins – If a pin didn’t do well, delete it!  Why have that on your board?  On my collaborative boards, I go through almost daily and delete anything that didn’t get at least 10 re-pins.  If the people on Pinterest didn’t like it, it is GONE.
  7. Find the Best Boards and Exploit – Because there just isn’t enough time in the world to spend all day on Pinterest, you are going to have to make some time management decisions.  Identify your most effective boards and pin there first.  Check this article about Tailwind if you are in search of that information.
  8. Schedule Wisely – I use ViralTag to schedule my pins because I can spread things out over the entire day/night, yet mimic the “bolus” effect of natural pinning.  When people sit down and pin they naturally will pin a bunch of things in a row.  Be thoughtful of that if you use a scheduler since it is unnatural to have things going out every 20 minutes or so.
  9. Schedule Your Own Content Last – This seems counter-intuitive, but the end of each of the pin groups should be your own pins back to your website so they get the longest stream exposure.
  10. Have Fun?  Yes, it is pretty obvious when a pinner is just pinning for work or pinning for fun.  If it isn’t fun, then you need to figure out a way to increase the happiness of your pin stream.

 

Comments

  1. I looked everywhere on your site for a “Pin it” button and didn’t see it. Did I miss that? :-)

    I’m pinning this!

  2. Great post! I totally agree that you shouldn’t pin the same pin to multiple boards at once – even if they’re group boards. I’ve unfollowed people for doing this because it clogs up my stream!

    I followed you and would love a follow back – http://pinterest.com/tshanina/

  3. Love this article, I agree with not pinning a pin on multiple boards at one time. I pin throughout the whole day and I get much better results this way.

  4. Holly

    What a surprise when I came to read your article full of great Pinterest tips and found a link to my Pinterest Tip post. Thank you so much for sharing my post with your readers!

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